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Influencer Marketing: Amplifying Startup Growth

As a startup, establishing a strong brand presence is essential to stay ahead of the competition. While traditional advertising methods can be expensive and ineffective, influencer marketing has proven to be a cost-effective and impactful strategy for startups to promote their products and services. In this article, we will delve into the world of influencer […]

Why Defining Your Customer is Crucial for Business Success

As a business owner or marketer, it’s essential to know who your target audience is. Without a clear understanding of your customer, it’s challenging to create products or services that meet their needs and expectations. Defining your customer is the foundation of building a successful business. In this article, we’ll explore why defining your customer […]

Health Tech – The Best Investment Opportunity for 2023

Are you looking for the next big investment opportunity? Something that has the potential to change lives, make a significant impact, and provide long-term financial gains? Look no further than the world of health tech. Health tech has been gaining momentum in recent years, and its potential for growth and profitability is becoming increasingly apparent. […]

Distinguishing Between Venture Builders and Startup Studios

As someone with a keen interest in the world of business and entrepreneurship, I have often pondered the differences between the various models for launching and growing new companies. Two models that have gained traction in recent years are venture builders and startup studios. While these two terms are often used interchangeably, they are in […]

Maximizing Shareholder Returns in a Company Exit: An Overview for Dutch Investors

Introduction When a company goes public, is acquired by a strategic buyer, or conducts a partial IPO, it can be a lucrative opportunity for shareholders to realize a return on their investment. In this blog, we’ll discuss the factors that determine the highest returns for shareholders in these exit scenarios and what Dutch investors should […]

How to Raise a Pre-seed Investment for a Startup Specialized in Influencer Marketing

I. Introduction Raising pre-seed investment is a crucial step for startups that are looking to take their business to the next level. Pre-seed investment provides the necessary capital to get the company off the ground and validate the business model before seeking larger investment rounds. The influencer marketing industry is rapidly growing and offers tremendous […]